Knowledge is power

Digital growth marketing uses innovative methods to reach and attract an audience organically. While these techniques are usually experimental, they remain dynamic and agile, well-suited to the ever-growing marketing landscape. Due to the rising competition for attention on digital platforms, tech companies struggle to increase their sales funnels. Therefore, tech firms should utilize potential tools and strategies to demonstrate that they’re a thought leader and can provide substantial ROI.   How does a tech company…

Which are the top ten AI companies in the world? Have you ever thought about the companies that lead in AI-powered innovations? What do these companies do differently than others? Why are they always in demand? In this post, we have shortlisted the best Artificial Intelligence service providers in the world that happen to serve medium and large businesses based in Europe! These service providers have developed solutions for automated customer service, to predictive sales…

What is growth marketing? – a question we often hear and in this article will try to shed light on. As the advertising space is growing immensely, revenue teams and marketers entered 2022 with significant challenges and unprecedented opportunities. The opportunity to gain a competitive edge abounds, but it’s complicated to balance execution with growth strategy across available tactics. According to Statista, the United States collectively spent $200B on marketing every year. Experts expect that…

Lead generation is becoming tricky. With an ever-increasing number of distractions and options available on the internet, people’s attention span to focus on one particular thing is becoming lesser and lesser. With such an adverse effect of the internet, what better way to grasp the attention of potential customers than interesting, interactive, trivial, quizzes. Quizzes are creative and innovative to keep the customer engagement as well as to keep the inflow of new customers gradual…

Technological innovations, especially Artificial Intelligence, show how simple it is to develop advanced solutions and achieve higher operational efficiency while improving the overall customer experience. Marketing teams across the globe are quickly jumping onto the trend and using AI-based strategies to learn more about their target audiences, gather highly-informative insights, and optimize the entire campaign process to generate more conversions. In this post, we will help you understand the ins and outs of AI marketing…

Should your company use an eBook in your marketing efforts? As with any other content marketing approach, great content equals greater reachability – which will eventually help you generate more leads. eBooks offer information that is both factual and educational, and can be a strong tool in the box! What makes it stand out among other content marketing strategies is that it is downloadable content that can be consumed offline by your target audience once…

Marketing managers have a lot of work cut out for them in their quest to reach out to more customers and bolster their company’s online presence. They need to invest heavily in online marketing and leverage the different ways of generating the desired results. However, the managers should have a firm understanding of different online marketing metrics to effectively analyze campaign performances. In this extensive guide, we will talk about the four most crucial online…

Success in Linkedin Ads depends on careful planning since your ads are up against a lot of noise and competition. Although running ads on social media might feel like shouting in the void, you can always generate better results for your organisation by speaking to the right audience. In other words, you might want to target decision-makers in a company on Linkedin. To help you make the best out of your Linkedin marketing budget, we…

In today’s tech-driven world, if your business is not growing constantly, it isn’t sustainable. Using growth marketing strategies, businesses of all sizes can reach new heights or sustainable growth. To find appropriate solutions for every situation, it’s crucial to experiment with new ideas, processes, and methods. Growth marketing strategies are data-driven; you can experiment and optimize the strategy efficiently, which helps you make growth-enabling decisions.     Benefits of growth marketing The days of submitting…

In the previous posts, we took care of marketing automation and helped you understand why it’s crucial for your online marketing strategy. But, marketing automation is software that works when you input the right information. While you can create the best drip campaigns and nail your content strategy, you will achieve successful results only when you push the emails at the right time. In other words, timing is everything when it comes to executing an…

So, your landing page is live and you want to know how it performs, right? Well, you have landed just on the right page as we will discuss all the necessary performance metrics you should be focusing on at the moment. We assume that you have coupled your website and landing pages with Google Analytics, as it generates all the useful performance-related information and well, it’s free to use. Let’s dive into the content and…

A webinar is a virtual event attended by an online audience willing to gain more information about a brand, product, service, or offer. We often call it a web event, online seminar, web lecture, or webcast. It is quite an interactive form of one-to-many communication where a presenter reaches a large group of online viewers and provides the requested information. Such webinars facilitate powerful interaction and encourage the audience to take action. It’s a smart…