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Knowledge is power

How to improve Google ads ROI and boost performance

After creating a Google ads account, when it comes to running successful Google Ads campaigns, one of the key metrics that advertisers focus on is the return on investment (ROI). Maximising ROI means getting the most value from your ad spend and generating a positive impact on your bottom line. In this article, we’ll explore various strategies and best practices on how to improve Google Ads ROI, ranging from keyword research and ad copy optimisation…

The key elements of any digital lead generation campaign

In today’s highly competitive business landscape, every organisation must understand how to generate leads to sustain and grow its customer base. An effective digital lead generation campaign can help businesses identify and engage with potential customers, build relationships, and ultimately drive sales. However, developing successful lead-generation strategies requires careful planning and execution. In this article, we will explore the most important components of any sales-qualified lead-generating campaign that’ll help digital marketing managers to create a…

All you need to know about landing page conversion

In the world of online marketing, a landing page is a vital component for driving conversions and achieving business goals. Simply put, a landing page is a standalone web page that is specifically designed to capture leads, generate sales, or promote a particular product or service. The main objective of successful landing pages is to encourage visitors to take a specific action, such as filling out a form, subscribing to a newsletter, or making a…

The best marketing automation solutions compared

In today’s fast-paced digital landscape, marketing automation software has become an essential tool for businesses looking to streamline their marketing efforts and drive better results. 63% of marketers plan to raise their marketing automation spending soon. With so many options available in the market, finding the best marketing automation tools for your business can be overwhelming. From small startups to large enterprises, marketers are seeking a robust and user-friendly platform that can help them optimise their marketing…

How to use Google ads UTM tracking parameters

Digital advertising has become a vital component of modern marketing strategies, with Google Ads being one of the most popular platforms for businesses to reach their target audience. In 2024, Google’s ad revenue is expected to increase by a further 6.7% and reach $81 billion. However, simply setting up ads and hoping for the best is not enough. To optimise your Google campaigns and improve results, you need to leverage data and insights. One effective…

Lead scoring importance – why it is vital for lead generation

In today’s tech-driven world, companies need to efficiently identify and prioritise their most valuable prospects to optimise their sales efforts and increase revenue. The lead scoring process is a systematic process that assigns point values/data points or scores to prioritise leads based on various predefined criteria, such as demographics, engagement levels, behaviour patterns, and more. This score helps businesses evaluate the quality and potential of leads, allowing them to focus their resources on the most…

The secrets of a successful Linkedin audience setup

With LinkedIn’s prime focus on establishing business relationships and networking, it’s the ultimate platform for connecting with new customers. But, to ensure the right clients are getting your messages, the first thing you must learn is how to effectively configure your LinkedIn audience setup. Imagine putting hours into your profile and content creation, but still receiving no engagement because your target audience isn’t seeing it. To avoid this situation, we’ve created this comprehensive guide with…

Who can benefit from backlink services?

As the digital space continues to expand, backlink services play a pivotal role in shaping the online trajectory of businesses and individuals. These effective link building services serve as virtual bridges, connecting entities to a wider audience and influencing their visibility in the competitive online sphere. Let’s discuss the various segments and types of businesses and individuals who can leverage the potential of backlinks.   A Brief Overview of Backlinks Backlinks, commonly referred to as…

Is Inbound Marketing A Good Way To Generate Leads?

If you want to increase your business revenue, understanding how to generate organic leads is a crucial part of your strategy. For many years, outbound marketing was dominant in finding qualified leads that turned into paying customers. It involved chasing down potential clients using direct sales pitches and cold-call techniques. Moreover, outbound marketing is a fast-paced process to generate leads. But what if, rather than pushing your offer onto an audience who haven’t asked for…

How To Increase Linkedin Ads Roi

If you’re a diehard marketing manager, then you’re always finding an edge to raise ROI. As a marketing channel that’s home to over 850M users, LinkedIn offers marketers a great opportunity to connect with prospects, build brand authority, and drive conversions. Like any other online marketing campaign, LinkedIn ads’ success is heavily reliant on personalization and optimization. However, fulfilling the twin desires of spending less on ads while increasing the ads’ ROI is no small…

How To Build A Good Inbound Strategy

A good inbound strategy relies on meaningful relationships with customers by creating valuable content that nurtures them. It requires you to become the jack of all trades – SEO, content writing, social media, website design, email marketing, etc. Therefore, when creating an inbound strategy for any business, marketers must prioritize what to do, what to avoid, and what will work best to achieve business objectives. Whether you want to revamp an established business’s marketing activities…

5 Biggest Linkedin Ad Mistakes

According to Hubspot research, compared to Facebook (0.77%) and Twitter (0.69%), LinkedIn generates the highest conversion rate (2.74%). Moreover, the reason LinkedIn’s now snatching the lion’s share of many marketing budgets is its ability to target audiences based on specific demographics like interest groups, job titles, seniority, location, etc. LinkedIn ads, when used correctly can deliver new business opportunities at significantly lower costs than cold calling and email campaigns. That said, every type of marketing has…