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Knowledge is power

Is AI expensive to get started with – The real cost of AI

As the advertising landscape is advancing, marketers are struggling to gain recognition, exposure, and engagement to increase sales. Technology advancements like AI are propelling every business’s sector forward, including marketing. Just like the error reduction increased in quality setting and efficiencies enhanced in manufacturing, AI in marketing is improving advertising, branding, and customer communication – almost every aspect of the marketing domain. However, many industry leaders think that the cost of AI isn’t worth their…

B2B Growth Marketing

B2B growth marketing focuses on generating leads from qualified prospects using social media, email marketing, and other online marketing strategies. You can accelerate your business growth by nailing down ICP (Ideal Customer Profile), your market position, and how you differentiate your offering from market alternatives. But this is the first step. Then comes the critical part – customers. Growth marketing is sometimes mistakenly measured in new client acquisition alone. However, to achieve revenue growth, you…

What is the difference between a pillar page and a landing page

Pillar page vs landing page – what’s the difference? The search engine mechanisms are improvement initiatives that tackle users’ behavior and intentions. But when was the last time you examined your content marketing strategy in the context of this shift? Have you reviewed and analyzed the structure and information shared across your site’s different parts? Identifying the relationship between landing and pillar pages will help you determine how to capture, engage, and satisfy website users….

Growth marketing for SME’s

Driving awareness and generating leads for small businesses may seem like an uphill battle. You know that marketing is essential for businesses of all sizes. Unless customers know about your offerings, they probably won’t find your brand, let alone buy your products/services. Therefore, use the right SME growth marketing strategies to improve the brand’s visibility and attract more customers your way.   How growth marketing is different for SMEs! There are many differences between small…

How Does AI Help with eCommerce?

What do most people think when they hear the term “Artificial Intelligence”? While the term might seem like it fell off a science fiction novel, it has become a significant part of our daily lives. Artificial Intelligence is an algorithm-driven modern learning technology that many industries have profited from and continue to do so. One of these flourishing industries is eCommerce, where automation has helped modern-day online retailers make intelligent business decisions and improved customers’…

Growth marketing for sales companies

As the technology-driven world is changing rapidly, sales companies are struggling to stand out. Growth marketing is a proven marketing method that marketing managers for sales companies can use to ramp up sales. It’s a way to connect with existing and potential customers to improve AOV (Average Order Value) while reinforcing UVP (Unique Value Proposition). Therefore, developing sales growth marketing strategies that are engaging, creative, and beneficial for customers and businesses is inevitable. Read on…

Challenges of AI Integration – Integrating AI in 2024

We are living in a world where technologies like machine learning (ML), deep learning, artificial intelligence, and others are becoming the driving force behind technological innovations across industries. Did you know that the AI implementation rate among enterprises in the year 2019 was around 37 percent? This is an astounding 270 percent increase in AI integrations in just four years! The integration of AI and other innovative technologies has increased ever since the COVID-19 virus…

What Makes a Whitepaper a Great Lead Magnet

For years, businesses have been using whitepapers to generate high-quality leads and position themselves as industry experts. This can be attributed to the fact that a whitepaper weaves knowledge together with subtle promotion of your organisation. Potential customers then get insight into how your business is a problem solver and caters to thoughtful and resourceful products and services. Due to the impact whitepapers have on the market, they are known as the most powerful and…

The Role of Artificial Intelligence in Chatbots’ Success!

Chatbots are no longer a fringe customer support strategy. It’s a technological addition to customer experience design that surpasses expectations when coupled with artificial intelligence, machine learning, and natural language processing. A recent report suggests that the use of chatbots will increase in the coming years and its market to grow at a CAGR of 35 percent in the next four years! However, many businesses are yet to realize the importance of AI chatbots, let…

Growth Marketing Pitfalls

Marketers have struggled to avoid severe growth marketing pitfalls over the past few years. Many businesses have followed tried-and-tested formulas for spreading brand awareness and client acquisition. For instance, creating engaging content, running eye-catching ads, and utilizing social media – lather, rinse, repeat. The problem is that growth marketers today have the same tools and tactics at their disposal.   What are the dangers of focusing too much on growth marketing techniques? Here are the…

Is Inbound Marketing Expensive?

Present-day marketers and businesses are already aware that consumers, in today’s world, are not solely dependent on marketing to know about products or services but use it as an educational tool to their advantage as well. Inbound marketing works for both ends by leveraging desirable content that is engaging and, at the same time, provides solutions to the issues of the consumer while improving the online presence of the brand. Inbound marketing is equal to…

8 Google Ads Mistakes And How To Avoid Them

Google Ads – One of the most effective forms of lead generation and of course expansion of the sales funnel. They are extremely adequate in terms of higher ROIs in a short period of time, when used in the right way. With the market being as saturated as it is today, there is more than one way things can go south because of simple Google Ads mistakes. Some simple mistakes such as improper use of…