What is the best email nurture strategy?
An efficient email nurture strategy is a powerful marketing tool that helps in building relationships with their audience, cultivating leads, and driving conversions. As businesses are rapidly shifting towards digitalisation, email marketing continues to be a highly effective way to communicate with potential customers and customers, making a nurture strategy an essential component of any comprehensive marketing plan. Why an email nurture strategy is important Here are some key benefits of coherent lead nurturing efforts:…
Lead scoring importance – why it is vital for lead generation
In today’s tech-driven world, companies need to efficiently identify and prioritise their most valuable prospects to optimise their sales efforts and increase revenue. The lead scoring process is a systematic process that assigns point values/data points or scores to prioritise leads based on various predefined criteria, such as demographics, engagement levels, behaviour patterns, and more. This score helps businesses evaluate the quality and potential of leads, allowing them to focus their resources on the most…
When and How Often Should You Send Out Email Newsletters?
In the previous posts, we took care of marketing automation and helped you understand why it’s crucial for your online marketing strategy. But, marketing automation is software that works when you input the right information. While you can create the best drip campaigns and nail your content strategy, you will achieve successful results only when you push the emails at the right time. In other words, timing is everything when it comes to executing an…
Why Marketing Automation is a must in 2023
Marketing managers already have a huge list of tasks cut out for them. Therefore, it is vital to free themselves from repetitive tasks and focus on tasks that help their organisations pump up profits. Most importantly, the focus should be on automating the tasks to their advantage. That’s precisely where marketing automation comes to the rescue. In this guide, we will discuss everything about marketing automation and understand why it is imperative for companies to…