Author: Resultsdriven

A webinar is a virtual event attended by an online audience willing to gain more information about a brand, product, service, or offer. We often call it a web event, online seminar, web lecture, or webcast. It is quite an interactive form of one-to-many communication where a presenter reaches a large group of online viewers and provides the requested information. Such webinars facilitate powerful interaction and encourage the audience to take action. It’s a smart tool that marketers and business owners find essential to improving their sales.   What are the benefits of using webinars as a lead magnet? There…

Marketing managers already have a huge list of tasks cut out for them. Therefore, it is vital to free themselves from repetitive tasks and focus on tasks that help their organisations pump up profits. Most importantly, the focus should be on automating the tasks to their advantage. That’s precisely where marketing automation comes to the rescue. In this guide, we will discuss everything about marketing automation and understand why it is imperative for companies to leverage this technological advancement. Let’s get started!   What is marketing automation? Marketing automation is essentially the use of software to automate certain marketing-related tasks…

Marketing campaigns are quite helpful as these help companies deliver a targeted message to a specific audience through a specific channel. Online campaigns are a crucial part of any lead generation strategy. However, not all marketing campaigns generate the kind of results we expect them to. This is because we don’t do enough homework and make unwitting mistakes that hurt the campaign both in the short and long term. “The most shocking thing to note here is that most marketing managers might not even know they are making the mistakes.” How would you know if you made the same mistakes?…

Marketing managers have a lot of work cut out for them in their quest to reach out to more customers and bolster their company’s online presence. They need to invest heavily in online marketing and leverage the different ways of generating the desired results. However, the managers should have a firm understanding of different online marketing metrics to effectively analyze campaign performances. In this extensive guide, we will talk about the four most crucial online marketing metrics, i.e., CPC, CPL, CTR, and CPM. Let’s cut to the chase and discuss them in detail, shall we? Cost Per Click (CPC) Alternatively…

Businesses have been generating massive revenue through Google Ads. And it’s time you make your way into the club. You already know what Google Ads are and how they work. However, you might not have experience running a Google Ads account or ad campaign. To help you get your feet in, we have created an extensive beginner guide to Google Ads. Stay with us till the very end to learn the basics of Google Ads and take the first step toward online success.   Creating a Google Ads account Thankfully, Google Ads has a guided setup that helps beginners create…

Lead generation is arguably the most vital aspect of running a business. Some even call it the backbone of modern-day B2B companies! Well, attracting new customers and subscribers requires one to develop content we commonly call lead magnets. If you have just started your journey into online marketing and are willing to learn about lead generation, you have landed on the right page. In this guide, we will understand lead magnets from inside and out. We will discuss why you should use them in your lead generation campaigns and how to build lead magnets that genuinely convert. Sounds interesting? Let’s…

Grab some coffee because, in the next five minutes, we will show how you can unlock a business’s potential and generate more revenue through the internet. Indeed, marketing managers spend countless hours perfecting the homepage of their organization’s website. But their quest to have appealing visuals, copy, calls-to-action, and overall quality ‘first impression’ only takes the company so far. While you’d want to reflect the corporate side of the business on it, we believe that a resource as critical as a website is useless if it is incapable of boosting conversions. If generating leads and increasing business revenue is your…