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Author: Resultsdriven

Challenges of AI Integration – Integrating AI in 2023

We are living in a world where technologies like machine learning (ML), deep learning, artificial intelligence, and others are becoming the driving force behind technological innovations across industries. Did you know that the AI implementation rate among enterprises in the year 2019 was around 37 percent? This is an astounding 270 percent increase in AI integrations in just four years! The integration of AI and other innovative technologies has increased ever since the COVID-19 virus struck the planet as more and more businesses found a home in advanced conversational tools and AI technology to promote remote work and ensure consumer…

How Does AI Help with eCommerce?

What do most people think when they hear the term “Artificial Intelligence”? While the term might seem like it fell off a science fiction novel, it has become a significant part of our daily lives. Artificial Intelligence is an algorithm-driven modern learning technology that many industries have profited from and continue to do so. One of these flourishing industries is eCommerce, where automation has helped modern-day online retailers make intelligent business decisions and improved customers’ purchasing experiences. In this post, we will precisely discuss the role of AI in eCommerce and help readers get acquainted with its indispensable benefits. Let’s…

How Does ISV’s Benefit From AI?

All Independent Software Vendors (ISVs) should have a hard look at the potential growth opportunities an AI integration has to offer. The enterprises, especially the ones providing niche solutions, will find themselves depending on AI in the coming years. But, what has AI to do with ISV? Industry analysts believe that Artificial Intelligence is one technology that has shown incredible growth across all sectors. Such technologies have added tremendous value to ISVs and channel partners and that’s precisely what we will discuss in this post. We will share the impact of Artificial Intelligence on Independent Software Vendors and shortlist the…

Top 10 AI Service Providers in the World!

Which are the top ten AI companies in the world? Have you ever thought about the companies that lead in AI-powered innovations? What do these companies do differently than others? Why are they always in demand? In this post, we have shortlisted the best Artificial Intelligence service providers in the world that happen to serve medium and large businesses based in Europe! These service providers have developed solutions for automated customer service, to predictive sales forecasting, to major healthcare innovations. Let’s cut to the chase and learn more about the top ten AI companies in the world, shall we?  …

Complete Guide to the World of AI Marketing!

Technological innovations, especially Artificial Intelligence, show how simple it is to develop advanced solutions and achieve higher operational efficiency while improving the overall customer experience. Marketing teams across the globe are quickly jumping onto the trend and using AI-based strategies to learn more about their target audiences, gather highly-informative insights, and optimize the entire campaign process to generate more conversions. In this post, we will help you understand the ins and outs of AI marketing and show how crucial it is for your business’s success. Let’s get started!   What is AI-based marketing? Marketers know that there’s already a lot…

Is Inbound Marketing Expensive?

Present-day marketers and businesses are already aware that consumers, in today’s world, are not solely dependent on marketing to know about products or services but use it as an educational tool to their advantage as well. Inbound marketing works for both ends by leveraging desirable content that is engaging and, at the same time, provides solutions to the issues of the consumer while improving the online presence of the brand. Inbound marketing is equal to knowledge, and knowledge is power, and to have this power is everything. In relation to the cost implications of inbound marketing, it is along the…

8 Google Ads Mistakes And How To Avoid Them

Google Ads – One of the most effective forms of lead generation and of course expansion of the sales funnel. They are extremely adequate in terms of higher ROIs in a short period of time, when used in the right way. With the market being as saturated as it is today, there is more than one way things can go south because of simple Google Ads mistakes. Some simple mistakes such as improper use of SEO or wasting money on retargeting an ad can prove costly- both on your pocket and your time & resources. More often, these simple issues…

How Does Inbound Content Marketing Work?

The mindset of today’s customers is ever-changing. Lately, people are seeking more valuable and knowledgeable content rather than just marketing sell-outs. A brand is trusted and considered reliable based on the quality of the content rather than the various marketing gimmicks used to attract customers. The content delivered should not be force-fed into the minds of the audience, rather it should be enjoyed and appreciated by the clientele. This is what inbound content marketing is about. 80% of decision-makers prefer to get their hands on information via blogs or other content formats over an advertisement. The entire process of inbound…

What is Inbound Marketing and why is it important?

Did you know that inbound marketing helps businesses generate 54% more leads than other forms of marketing. At the same time, it costs 62% less per lead when compared with other forms of marketing. Inbound marketing is one of the most popular strategies to grow your business and build long-term relationships with your target audience. It is a methodology that encourages marketers and businesses to create value-adding content that actually helps them position themselves as industry experts. How does a brand become a success and earn credibility? Simply by providing the right solutions to your customer’s issues. This is exactly…

9 Benefits of Inbound Marketing You Should Know About

While many business models are still attuned to the traditional “outbound” approach in digital marketing, the lack of awareness of the power of inbound marketing has resulted in companies struggling with increasing brand credibility and customer engagement. Inbound marketing stands different from traditional outbound marketing in more than one aspect. For one, inbound marketing makes the customer come to you and seek your brand. It is a more effective way to give the customer the experience they are looking for instead of buying the customer out. 80% of business leaders have reported that they prefer getting information about a company…