Author: Resultsdriven

What content does not work as lead magnet in 2022

A good lead magnet is the heart of an exceptional marketing crusade. It’s a powerful tool to help you generate high-quality leads. Lead magnets are high-converting and offer much more caliber to the target audience in a seamless way. Lead magnets are hands-down the best manoeuvre into the marketing world. That being established, they require a lot of time, effort, research, and the right approach to be successful. Time and information are the most valuable asset when it comes to leads and most brands lack these focus areas when choosing the right lead magnet system. The more well-worked and refined…

What Makes a Quiz a successful lead Magnet?

Lead generation is becoming tricky. With an ever-increasing number of distractions and options available on the internet, people’s attention span to focus on one particular thing is becoming lesser and lesser. With such an adverse effect of the internet, what better way to grasp the attention of potential customers than interesting, interactive, trivial, quizzes. Quizzes are creative and innovative to keep the customer engagement as well as to keep the inflow of new customers gradual and constant. The digital realm is becoming more saturated and competitive. On every corner of the internet, there are marketers competing with each other to…

What Makes a Product Demo a Good Lead Magnet

Is a product demo still valuable in a modern world, with an abundance of information? Well, let’s imagine the following scenario: You have a brilliant product. You ask your marketing department to find the best possible ways to market your product. They go ahead – and start rolling out high-quality blog posts, email newsletters, social media posts, and more. You see a surge in your website traffic a few months later. But wait! Even though dozens of prospects are visiting your website, your bounce-off rate is somewhere around 98-99%. Looking at this, you head over to your marketing department and…

What Makes a Whitepaper a Great Lead Magnet

For years, businesses have been using whitepapers to generate high-quality leads and position themselves as industry experts. This can be attributed to the fact that a whitepaper weaves knowledge together with subtle promotion of your organisation. Potential customers then get insight into how your business is a problem solver and caters to thoughtful and resourceful products and services. Due to the impact whitepapers have on the market, they are known as the most powerful and persuasive gimmick in content marketing. In fact Data fetched from a report indicates that the top three requested content formats by B2B buyers include: Whitepapers…

What Makes an Ebook a Good Lead Magnet?

Should your company use an eBook in your marketing efforts? As with any other content marketing approach, great content equals greater reachability – which will eventually help you generate more leads. eBooks offer information that is both factual and educational, and can be a strong tool in the box! What makes it stand out among other content marketing strategies is that it is downloadable content that can be consumed offline by your target audience once downloaded. The most important elements that make it a successful marketing campaign are the quality of content and content accessibility. Making an eBook downloadable and…

What is the difference between a pillar page and a landing page

Pillar page vs landing page – what’s the difference? The search engine mechanisms are improvement initiatives that tackle users’ behavior and intentions. But when was the last time you examined your content marketing strategy in the context of this shift? Have you reviewed and analyzed the structure and information shared across your site’s different parts? Identifying the relationship between landing and pillar pages will help you determine how to capture, engage, and satisfy website users. When it came to marketing content in 2006, the internet was a uniquely competitive industry. Composing 350-word blog entries with the proper mixture of links…

How to Choose the Right Ad Format for Linkedin Advertising!

Success in Linkedin Ads depends on careful planning since your ads are up against a lot of noise and competition. Although running ads on social media might feel like shouting in the void, you can always generate better results for your organisation by speaking to the right audience. In other words, you might want to target decision-makers in a company on Linkedin. To help you make the best out of your Linkedin marketing budget, we have consolidated a list of specifications related to different kinds of Linkedin Ads. Follow along as we discover the types of ads and share the…

When and How Often Should You Send Out Email Newsletters?

In the previous posts, we took care of marketing automation and helped you understand why it’s crucial for your online marketing strategy. But, marketing automation is software that works when you input the right information. While you can create the best drip campaigns and nail your content strategy, you will achieve successful results only when you push the emails at the right time. In other words, timing is everything when it comes to executing an email marketing campaign. In this post, we will discuss why you should care about your email marketing frequency and how often you should email an…

How to Measure Landing Page Performance?

So, your landing page is live and you want to know how it performs, right? Well, you have landed just on the right page as we will discuss all the necessary performance metrics you should be focusing on at the moment. We assume that you have coupled your website and landing pages with Google Analytics, as it generates all the useful performance-related information and well, it’s free to use. Let’s dive into the content and discuss the different performance metrics that help measure the impact of a landing page on a marketing campaign.   Landing page views The fundamental performance…

What Makes Webinars a Great Lead Magnet?

A webinar is a virtual event attended by an online audience willing to gain more information about a brand, product, service, or offer. We often call it a web event, online seminar, web lecture, or webcast. It is quite an interactive form of one-to-many communication where a presenter reaches a large group of online viewers and provides the requested information. Such webinars facilitate powerful interaction and encourage the audience to take action. It’s a smart tool that marketers and business owners find essential to improving their sales.   What are the benefits of using webinars as a lead magnet? There…