Is Inbound Marketing A Good Way To Generate Leads?
If you want to increase your business revenue, understanding how to generate organic leads is a crucial part of your strategy. For many years, outbound marketing was dominant in finding qualified leads that turned into paying customers. It involved chasing down potential clients using direct sales pitches and cold-call techniques. Moreover, outbound marketing is a fast-paced process to generate leads. But what if, rather than pushing your offer onto an audience who haven’t asked for…
How To Increase Linkedin Ads Roi
If you’re a diehard marketing manager, then you’re always finding an edge to raise ROI. As a marketing channel that’s home to over 850M users, LinkedIn offers marketers a great opportunity to connect with prospects, build brand authority, and drive conversions. Like any other online marketing campaign, LinkedIn ads’ success is heavily reliant on personalization and optimization. However, fulfilling the twin desires of spending less on ads while increasing the ads’ ROI is no small…
How To Build A Good Inbound Strategy
A good inbound strategy relies on meaningful relationships with customers by creating valuable content that nurtures them. It requires you to become the jack of all trades – SEO, content writing, social media, website design, email marketing, etc. Therefore, when creating an inbound strategy for any business, marketers must prioritize what to do, what to avoid, and what will work best to achieve business objectives. Whether you want to revamp an established business’s marketing activities…
5 Biggest Linkedin Ad Mistakes
According to Hubspot research, compared to Facebook (0.77%) and Twitter (0.69%), LinkedIn generates the highest conversion rate (2.74%). Moreover, the reason LinkedIn’s now snatching the lion’s share of many marketing budgets is its ability to target audiences based on specific demographics like interest groups, job titles, seniority, location, etc. LinkedIn ads, when used correctly can deliver new business opportunities at significantly lower costs than cold calling and email campaigns. That said, every type of marketing has…
Is AI expensive to get started with – The real cost of AI
As the advertising landscape is advancing, marketers are struggling to gain recognition, exposure, and engagement to increase sales. Technology advancements like AI are propelling every business’s sector forward, including marketing. Just like the error reduction increased in quality setting and efficiencies enhanced in manufacturing, AI in marketing is improving advertising, branding, and customer communication – almost every aspect of the marketing domain. However, many industry leaders think that the cost of AI isn’t worth their…
B2B Growth Marketing
B2B growth marketing focuses on generating leads from qualified prospects using social media, email marketing, and other online marketing strategies. You can accelerate your business growth by nailing down ICP (Ideal Customer Profile), your market position, and how you differentiate your offering from market alternatives. But this is the first step. Then comes the critical part – customers. Growth marketing is sometimes mistakenly measured in new client acquisition alone. However, to achieve revenue growth, you…
What is the difference between a pillar page and a landing page
Pillar page vs landing page – what’s the difference? The search engine mechanisms are improvement initiatives that tackle users’ behavior and intentions. But when was the last time you examined your content marketing strategy in the context of this shift? Have you reviewed and analyzed the structure and information shared across your site’s different parts? Identifying the relationship between landing and pillar pages will help you determine how to capture, engage, and satisfy website users….
Growth marketing for SME’s
Driving awareness and generating leads for small businesses may seem like an uphill battle. You know that marketing is essential for businesses of all sizes. Unless customers know about your offerings, they probably won’t find your brand, let alone buy your products/services. Therefore, use the right SME growth marketing strategies to improve the brand’s visibility and attract more customers your way. How growth marketing is different for SMEs! There are many differences between small…
How Does AI Help with eCommerce?
What do most people think when they hear the term “Artificial Intelligence”? While the term might seem like it fell off a science fiction novel, it has become a significant part of our daily lives. Artificial Intelligence is an algorithm-driven modern learning technology that many industries have profited from and continue to do so. One of these flourishing industries is eCommerce, where automation has helped modern-day online retailers make intelligent business decisions and improved customers’…
Growth marketing for sales companies
As the technology-driven world is changing rapidly, sales companies are struggling to stand out. Growth marketing is a proven marketing method that marketing managers for sales companies can use to ramp up sales. It’s a way to connect with existing and potential customers to improve AOV (Average Order Value) while reinforcing UVP (Unique Value Proposition). Therefore, developing sales growth marketing strategies that are engaging, creative, and beneficial for customers and businesses is inevitable. Read on…