Author: Resultsdriven

Complete Guide to the World of AI Marketing!

Technological innovations, especially Artificial Intelligence, show how simple it is to develop advanced solutions and achieve higher operational efficiency while improving the overall customer experience. Marketing teams across the globe are quickly jumping onto the trend and using AI-based strategies to learn more about their target audiences, gather highly-informative insights, and optimize the entire campaign process to generate more conversions. In this post, we will help you understand the ins and outs of AI marketing and show how crucial it is for your business’s success. Let’s get started!   What is AI-based marketing? Marketers know that there’s already a lot…

Is Inbound Marketing Expensive?

Present-day marketers and businesses are already aware that consumers, in today’s world, are not solely dependent on marketing to know about products or services but use it as an educational tool to their advantage as well. Inbound marketing works for both ends by leveraging desirable content that is engaging and, at the same time, provides solutions to the issues of the consumer while improving the online presence of the brand. Inbound marketing is equal to knowledge, and knowledge is power, and to have this power is everything. In relation to the cost implications of inbound marketing, it is along the…

8 Google Ads Mistakes And How To Avoid Them

Google Ads – One of the most effective forms of lead generation and of course expansion of the sales funnel. They are extremely adequate in terms of higher ROIs in a short period of time, when used in the right way. With the market being as saturated as it is today, there is more than one way things can go south because of simple Google Ads mistakes. Some simple mistakes such as improper use of SEO or wasting money on retargeting an ad can prove costly- both on your pocket and your time & resources. More often, these simple issues…

How Does Inbound Content Marketing Work?

The mindset of today’s customers is ever-changing. Lately, people are seeking more valuable and knowledgeable content rather than just marketing sell-outs. A brand is trusted and considered reliable based on the quality of the content rather than the various marketing gimmicks used to attract customers. The content delivered should not be force-fed into the minds of the audience, rather it should be enjoyed and appreciated by the clientele. This is what inbound content marketing is about. 80% of decision-makers prefer to get their hands on information via blogs or other content formats over an advertisement. The entire process of inbound…

What is Inbound Marketing and why is it important?

Did you know that inbound marketing helps businesses generate 54% more leads than other forms of marketing. At the same time, it costs 62% less per lead when compared with other forms of marketing. Inbound marketing is one of the most popular strategies to grow your business and build long-term relationships with your target audience. It is a methodology that encourages marketers and businesses to create value-adding content that actually helps them position themselves as industry experts. How does a brand become a success and earn credibility? Simply by providing the right solutions to your customer’s issues. This is exactly…

9 Benefits of Inbound Marketing You Should Know About

While many business models are still attuned to the traditional “outbound” approach in digital marketing, the lack of awareness of the power of inbound marketing has resulted in companies struggling with increasing brand credibility and customer engagement. Inbound marketing stands different from traditional outbound marketing in more than one aspect. For one, inbound marketing makes the customer come to you and seek your brand. It is a more effective way to give the customer the experience they are looking for instead of buying the customer out. 80% of business leaders have reported that they prefer getting information about a company…

What content does not work as lead magnet in 2022

A good lead magnet is the heart of an exceptional marketing crusade. It’s a powerful tool to help you generate high-quality leads. Lead magnets are high-converting and offer much more caliber to the target audience in a seamless way. Lead magnets are hands-down the best manoeuvre into the marketing world. That being established, they require a lot of time, effort, research, and the right approach to be successful. Time and information are the most valuable asset when it comes to leads and most brands lack these focus areas when choosing the right lead magnet system. The more well-worked and refined…

What Makes a Quiz a successful lead Magnet?

Lead generation is becoming tricky. With an ever-increasing number of distractions and options available on the internet, people’s attention span to focus on one particular thing is becoming lesser and lesser. With such an adverse effect of the internet, what better way to grasp the attention of potential customers than interesting, interactive, trivial, quizzes. Quizzes are creative and innovative to keep the customer engagement as well as to keep the inflow of new customers gradual and constant. The digital realm is becoming more saturated and competitive. On every corner of the internet, there are marketers competing with each other to…

What Makes a Product Demo a Good Lead Magnet

Is a product demo still valuable in a modern world, with an abundance of information? Well, let’s imagine the following scenario: You have a brilliant product. You ask your marketing department to find the best possible ways to market your product. They go ahead – and start rolling out high-quality blog posts, email newsletters, social media posts, and more. You see a surge in your website traffic a few months later. But wait! Even though dozens of prospects are visiting your website, your bounce-off rate is somewhere around 98-99%. Looking at this, you head over to your marketing department and…

What Makes a Whitepaper a Great Lead Magnet

For years, businesses have been using whitepapers to generate high-quality leads and position themselves as industry experts. This can be attributed to the fact that a whitepaper weaves knowledge together with subtle promotion of your organisation. Potential customers then get insight into how your business is a problem solver and caters to thoughtful and resourceful products and services. Due to the impact whitepapers have on the market, they are known as the most powerful and persuasive gimmick in content marketing. In fact Data fetched from a report indicates that the top three requested content formats by B2B buyers include: Whitepapers…