In: Inbound marketing

In the previous posts, we took care of marketing automation and helped you understand why it’s crucial for your online marketing strategy. But, marketing automation is software that works when you input the right information. While you can create the best drip campaigns and nail your content strategy, you will achieve successful results only when you push the emails at the right time. In other words, timing is everything when it comes to executing an email marketing campaign. In this post, we will discuss why you should care about your email marketing frequency and how often you should email an…

Marketing managers already have a huge list of tasks cut out for them. Therefore, it is vital to free themselves from repetitive tasks and focus on tasks that help their organisations pump up profits. Most importantly, the focus should be on automating the tasks to their advantage. That’s precisely where marketing automation comes to the rescue. In this guide, we will discuss everything about marketing automation and understand why it is imperative for companies to leverage this technological advancement. Let’s get started!   What is marketing automation? Marketing automation is essentially the use of software to automate certain marketing-related tasks…

Marketing campaigns are quite helpful as these help companies deliver a targeted message to a specific audience through a specific channel. Online campaigns are a crucial part of any lead generation strategy. However, not all marketing campaigns generate the kind of results we expect them to. This is because we don’t do enough homework and make unwitting mistakes that hurt the campaign both in the short and long term. “The most shocking thing to note here is that most marketing managers might not even know they are making the mistakes.” How would you know if you made the same mistakes?…