Tag: leadmagnet

What Makes Webinars a Great Lead Magnet?

A webinar is a virtual event attended by an online audience willing to gain more information about a brand, product, service, or offer. We often call it a web event, online seminar, web lecture, or webcast. It is quite an interactive form of one-to-many communication where a presenter reaches a large group of online viewers and provides the requested information. Such webinars facilitate powerful interaction and encourage the audience to take action. It’s a smart tool that marketers and business owners find essential to improving their sales.   What are the benefits of using webinars as a lead magnet? There…