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Knowledge is power

What Are The Benefits Of Growth Marketing

In today’s tech-driven world, if your business is not growing constantly, it isn’t sustainable. Using growth marketing strategies, businesses of all sizes can reach new heights or sustainable growth. To find appropriate solutions for every situation, it’s crucial to experiment with new ideas, processes, and methods. Growth marketing strategies are data-driven; you can experiment and optimize the strategy efficiently, which helps you make growth-enabling decisions.     Benefits of growth marketing The days of submitting…

Digital Growth Marketing For Tech Companies

Digital growth marketing uses innovative methods to reach and attract an audience organically. While these techniques are usually experimental, they remain dynamic and agile, well-suited to the ever-growing marketing landscape. Due to the rising competition for attention on digital platforms, tech companies struggle to increase their sales funnels. Therefore, tech firms should utilize potential tools and strategies to demonstrate that they’re a thought leader and can provide substantial ROI.   How does a tech company…

B2B Growth Marketing

B2B growth marketing focuses on generating leads from qualified prospects using social media, email marketing, and other online marketing strategies. You can accelerate your business growth by nailing down ICP (Ideal Customer Profile), your market position, and how you differentiate your offering from market alternatives. But this is the first step. Then comes the critical part – customers. Growth marketing is sometimes mistakenly measured in new client acquisition alone. However, to achieve revenue growth, you…

What is growth marketing?

What is growth marketing? – a question we often hear and in this article will try to shed light on. As the advertising space is growing immensely, revenue teams and marketers entered 2022 with significant challenges and unprecedented opportunities. The opportunity to gain a competitive edge abounds, but it’s complicated to balance execution with growth strategy across available tactics. According to Statista, the United States collectively spent $200B on marketing every year. Experts expect that…

The Role of Artificial Intelligence in Chatbots’ Success!

Chatbots are no longer a fringe customer support strategy. It’s a technological addition to customer experience design that surpasses expectations when coupled with artificial intelligence, machine learning, and natural language processing. A recent report suggests that the use of chatbots will increase in the coming years and its market to grow at a CAGR of 35 percent in the next four years! However, many businesses are yet to realize the importance of AI chatbots, let…

Challenges of AI Integration – Integrating AI in 2023

We are living in a world where technologies like machine learning (ML), deep learning, artificial intelligence, and others are becoming the driving force behind technological innovations across industries. Did you know that the AI implementation rate among enterprises in the year 2019 was around 37 percent? This is an astounding 270 percent increase in AI integrations in just four years! The integration of AI and other innovative technologies has increased ever since the COVID-19 virus…

How Does AI Help with eCommerce?

What do most people think when they hear the term “Artificial Intelligence”? While the term might seem like it fell off a science fiction novel, it has become a significant part of our daily lives. Artificial Intelligence is an algorithm-driven modern learning technology that many industries have profited from and continue to do so. One of these flourishing industries is eCommerce, where automation has helped modern-day online retailers make intelligent business decisions and improved customers’…

How Does ISV’s Benefit From AI?

All Independent Software Vendors (ISVs) should have a hard look at the potential growth opportunities an AI integration has to offer. The enterprises, especially the ones providing niche solutions, will find themselves depending on AI in the coming years. But, what has AI to do with ISV? Industry analysts believe that Artificial Intelligence is one technology that has shown incredible growth across all sectors. Such technologies have added tremendous value to ISVs and channel partners…

Top 10 AI Service Providers in the World!

Which are the top ten AI companies in the world? Have you ever thought about the companies that lead in AI-powered innovations? What do these companies do differently than others? Why are they always in demand? In this post, we have shortlisted the best Artificial Intelligence service providers in the world that happen to serve medium and large businesses based in Europe! These service providers have developed solutions for automated customer service, to predictive sales…

Complete Guide to the World of AI Marketing!

Technological innovations, especially Artificial Intelligence, show how simple it is to develop advanced solutions and achieve higher operational efficiency while improving the overall customer experience. Marketing teams across the globe are quickly jumping onto the trend and using AI-based strategies to learn more about their target audiences, gather highly-informative insights, and optimize the entire campaign process to generate more conversions. In this post, we will help you understand the ins and outs of AI marketing…

Is Inbound Marketing Expensive?

Present-day marketers and businesses are already aware that consumers, in today’s world, are not solely dependent on marketing to know about products or services but use it as an educational tool to their advantage as well. Inbound marketing works for both ends by leveraging desirable content that is engaging and, at the same time, provides solutions to the issues of the consumer while improving the online presence of the brand. Inbound marketing is equal to…

8 Google Ads Mistakes And How To Avoid Them

Google Ads – One of the most effective forms of lead generation and of course expansion of the sales funnel. They are extremely adequate in terms of higher ROIs in a short period of time, when used in the right way. With the market being as saturated as it is today, there is more than one way things can go south because of simple Google Ads mistakes. Some simple mistakes such as improper use of…