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Knowledge is power

What is account based marketing

Far from the conventional, mass-market approach, account-based marketing campaigns represent a targeted and personalised method that seeks to engage high-value target accounts with tailored campaigns. So, what is account-based marketing? We dissect the actions behind the popular strategy in this post, so read on if you wan’t to learn!   The ABM strategic endeavour involves close collaboration between marketing and sales teams, as they align their efforts to craft a compelling narrative aimed at addressing…

How a link building agency can improve website positioning

‘sIf you want your business to thrive in the online world, website positioning is the key that determines success. It’s not merely about having a digital presence; it’s about positioning your web pages strategically to stand out amidst the noise. A robust link building strategy can transform your online visibility. In this article, we’ll discuss the complexities of website positioning, how to avoid common pitfalls, the key role that link-building providers play, and explain the…

What is the best email nurture strategy?

An efficient email nurture strategy is a powerful marketing tool that helps in building relationships with their audience, cultivating leads, and driving conversions. As businesses are rapidly shifting towards digitalisation, email marketing continues to be a highly effective way to communicate with potential customers and customers, making a nurture strategy an essential component of any comprehensive marketing plan. Why an email nurture strategy is important Here are some key benefits of coherent lead nurturing efforts:…

Inbound marketing B2B – The best solution?

In the fiercely competitive B2B market, where businesses vie for attention and influence, the choice of marketing strategy can make all the difference. Among the myriad approaches available, one stands tall as the unrivalled champion – Inbound Marketing. In the relentless pursuit of B2B success, the sales team seek a method that fosters genuine connections, nurtures relationships, and drives measurable results. Embracing the essence of customer-centricity, inbound marketing emerges as the beacon of efficacy, guiding…

How to choose the right link building company?

Link building plays a vital role in making a website more visible and trustworthy on the internet. It involves creating connections from other trustworthy and authoritative websites to yours, building a web of credibility. Picking the right link building company is essential for successful online strategies. Imagine it as selecting a skilled guide for your online journey. The company helps your website gain recognition and trust from search engines, making it stand out. Without proper…

What is a good advertising campaign length

A successful marketer understands the importance of knowing when to start and when to end a campaign to achieve the desired results. Advertising campaign length refers to the duration of time that an advertising campaign is active, from its initial launch to its conclusion. Determining what constitutes a “good” marketing campaign length depends on various factors, including the campaign goals, target audience, budget, and the medium used for marketing. Moreover, short video marketing has been…

How to analyse Linkedin campaigns for better performance

When marketing managers having in-depth knowledge of digital advertising try out LinkedIn ads creation, the first thing they need to understand is how to analyse LinkedIn campaigns. Measuring the LinkedIn ads campaign is key for marketers to get valuable insights needed for the business to thrive.   For instance, after creating ads, you can generate reports using the Campaign Manager dashboard. Like Google analytics, it shows all the ad performance data in a performance chart…

The most important elements of any digital branding campaign

Branding is the process of creating a unique identity for a company or product that distinguishes it from its competitors in the marketplace. A successful digital branding campaign involves a careful selection of different elements that work together to communicate the brand’s message to the target audience. When some of the branding campaign elements are missing, so are its function and contribution to the company’s growth. In this article, we’ll walk you through the top…

What is a heatmap and why it’s a must-have

Having an online presence is crucial for businesses of all sizes to achieve sustainable growth. However, having a website is not enough to ensure the success of your online efforts. It’s also crucial to understand how your visitors interact with your website and what they are looking for. This is where heatmaps and click maps come into play. Let’s first understand what is a heatmap and click map. What is a heatmap and click map…

Ad fatigue – When has ads reached their limit?

In the world of advertising, creating an effective campaign is essential for businesses to reach their target audience and drive sales. However, as the market becomes increasingly crowded with advertisements, consumers are becoming more selective about what they engage with. Advertisers are experiencing ad fatigue challenges and their strategies are becoming ineffective to raise brand awareness. This issue can have a significant impact on the success of a campaign, and advertisers must understand how long…

Long term campaign strategy is a must for digital advertising

Advertising campaigns are not just about creating catchy slogans or eye-catching visuals. Short-term marketing strategies can be effective in generating immediate short-term success, such as a temporary boost of website traffic, but they may not be sustainable in the long term. Moreover, short-term strategy often focus on attracting new customers rather than building brand loyalty among existing customers. This can lead to a high customer churn rate and make it difficult for businesses to retain…

10 Biggest landing page mistakes

Landing pages are an essential part of any digital marketing campaign as they are specifically designed to generate leads and achieve conversion goal. However, even a small mistake on a landing page can be the difference between a successful campaign and a failed one. Therefore, it’s crucial to understand the common landing page mistakes that businesses make and avoid them at all costs. Moreover, failing to provide visitors with a clear path forward from your…