What is growth marketing?
What is growth marketing? – a question we often hear and in this article will try to shed light on. As the advertising space is growing immensely, revenue teams and marketers entered 2022 with significant challenges and unprecedented opportunities. The opportunity to gain a competitive edge abounds, but it’s complicated to balance execution with growth strategy across available tactics. According to Statista, the United States collectively spent $200B on marketing every year. Experts expect that…