In: Campaign strategy

When and How Often Should You Send Out Email Newsletters?

In the previous posts, we took care of marketing automation and helped you understand why it’s crucial for your online marketing strategy. But, marketing automation is software that works when you input the right information. While you can create the best drip campaigns and nail your content strategy, you will achieve successful results only when you push the emails at the right time. In other words, timing is everything when it comes to executing an email marketing campaign. In this post, we will discuss why you should care about your email marketing frequency and how often you should email an…

10 Online Advertising Campaign Strategy Mistakes You Should Avoid in 2022

Marketing campaigns are quite helpful as these help companies deliver a targeted message to a specific audience through a specific channel. Online campaigns are a crucial part of any lead generation strategy. However, not all marketing campaigns generate the kind of results we expect them to. This is because we don’t do enough homework and make unwitting mistakes that hurt the campaign both in the short and long term. “The most shocking thing to note here is that most marketing managers might not even know they are making the mistakes.” How would you know if you made the same mistakes?…