How to use Google ads UTM tracking parameters
Digital advertising has become a vital component of modern marketing strategies, with Google Ads being one of the most popular platforms for businesses to reach their target audience. In 2024, Google’s ad revenue is expected to increase by a further 6.7% and reach $81 billion. However, simply setting up ads and hoping for the best is not enough. To optimise your Google campaigns and improve results, you need to leverage data and insights. One effective…