How to improve Google ads ROI and boost performance
After creating a Google ads account, when it comes to running successful Google Ads campaigns, one of the key metrics that advertisers focus on is the return on investment (ROI). Maximising ROI means getting the most value from your ad spend and generating a positive impact on your bottom line. In this article, we’ll explore various strategies and best practices on how to improve Google Ads ROI, ranging from keyword research and ad copy optimisation…
How to use Google ads UTM tracking parameters
Digital advertising has become a vital component of modern marketing strategies, with Google Ads being one of the most popular platforms for businesses to reach their target audience. In 2024, Google’s ad revenue is expected to increase by a further 6.7% and reach $81 billion. However, simply setting up ads and hoping for the best is not enough. To optimise your Google campaigns and improve results, you need to leverage data and insights. One effective…
8 Google Ads Mistakes And How To Avoid Them
Google Ads – One of the most effective forms of lead generation and of course expansion of the sales funnel. They are extremely adequate in terms of higher ROIs in a short period of time, when used in the right way. With the market being as saturated as it is today, there is more than one way things can go south because of simple Google Ads mistakes. Some simple mistakes such as improper use of…
Crucial Online Marketing Performance Metrics
Marketing managers have a lot of work cut out for them in their quest to reach out to more customers and bolster their company’s online presence. They need to invest heavily in online marketing and leverage the different ways of generating the desired results. However, the managers should have a firm understanding of different online marketing metrics to effectively analyze campaign performances. In this extensive guide, we will talk about the four most crucial online…
Complete Beginners Guide to Google Ads
Businesses have been generating massive revenue through Google Ads. And it’s time you make your way into the club. You already know what Google Ads are and how they work. However, you might not have experience running a Google Ads account or ad campaign. To help you get your feet in, we have created an extensive beginner guide to Google Ads. Stay with us till the very end to learn the basics of Google Ads…