Tag: whitepaper

What Makes a Whitepaper a Great Lead Magnet

For years, businesses have been using whitepapers to generate high-quality leads and position themselves as industry experts. This can be attributed to the fact that a whitepaper weaves knowledge together with subtle promotion of your organisation. Potential customers then get insight into how your business is a problem solver and caters to thoughtful and resourceful products and services. Due to the impact whitepapers have on the market, they are known as the most powerful and persuasive gimmick in content marketing. In fact Data fetched from a report indicates that the top three requested content formats by B2B buyers include: Whitepapers…

How to Create Perfect Lead Magnets That Generate New Clients?

Lead generation is arguably the most vital aspect of running a business. Some even call it the backbone of modern-day B2B companies! Well, attracting new customers and subscribers requires one to develop content we commonly call lead magnets. If you have just started your journey into online marketing and are willing to learn about lead generation, you have landed on the right page. In this guide, we will understand lead magnets from inside and out. We will discuss why you should use them in your lead generation campaigns and how to build lead magnets that genuinely convert. Sounds interesting? Let’s…