Tag: lead scoring

Why Marketing Automation is a must in 2022!

Marketing managers already have a huge list of tasks cut out for them. Therefore, it is vital to free themselves from repetitive tasks and focus on tasks that help their organisations pump up profits. Most importantly, the focus should be on automating the tasks to their advantage. That’s precisely where marketing automation comes to the rescue. In this guide, we will discuss everything about marketing automation and understand why it is imperative for companies to leverage this technological advancement. Let’s get started!   What is marketing automation? Marketing automation is essentially the use of software to automate certain marketing-related tasks…