Lead scoring importance – why it is vital for lead generation
In today’s tech-driven world, companies need to efficiently identify and prioritise their most valuable prospects to optimise their sales efforts and increase revenue. The lead scoring process is a systematic process that assigns point values/data points or scores to prioritise leads based on various predefined criteria, such as demographics, engagement levels, behaviour patterns, and more. This score helps businesses evaluate the quality and potential of leads, allowing them to focus their resources on the most…
Why Marketing Automation is a must in 2024
Marketing managers already have a huge list of tasks cut out for them. Therefore, it is vital to free themselves from repetitive tasks and focus on tasks that help their organisations pump up profits. Most importantly, the focus should be on automating the tasks to their advantage. That’s precisely where marketing automation comes to the rescue. In this guide, we will discuss everything about marketing automation and understand why it is imperative for companies to…