Game-Changing ABM Campaigns: How Top B2B Brands Cracked the Code
What is Account-Based Marketing (ABM)? Account-based marketing (ABM) is a strategic approach that focuses marketing efforts on a clearly defined set of target accounts. Rather than casting a wide net to generate leads, ABM narrows in on high-value accounts and tailors campaigns and messaging to resonate with each account’s specific needs. The key principles of ABM include: Identifying and prioritizing a small number of key accounts Gathering insights on target accounts to understand their needs…