The future is now – AI marketing


AI marketing is transforming the way companies reach, engage and retain their customers. This helps to create relationships with customers that generate revenue today and foster loyalty for tomorrow.

Through machine learning algorithms, AI can predict consumer behaviour, optimise ad targeting, and provide personalised recommendations to customers. By leveraging these insights, you can make data-driven decisions to improve customer experiences, increase customer loyalty, and boost ROI.

As the competition in the market continues to grow, businesses that embrace AI-powered marketing strategies are more likely to stay ahead of the curve and succeed in their respective industries. Dig into the wonderful world of AI marketing, supercharge your marketing operations and facilitate great decision making!

  • Paid media optimisation
  • Content production
  • Data analysis
  • Predictive behaviour
  • Email marketing
  • Enhanced customer segmentation
  • Website optimisation
  • Lead distribution
  • Chat bots & customer serivce
  • Customer insight

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Don’t get left behind, AI is taking the world with storm, and you should be benefitting from it as well! We look forward to hear from you! 👇🏽

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    AI Content creation

    Social media content

    Social media content has become a vital tool in businesses of all sizes to keep customers engaged and interacting with their company. Creating a never ending stream of short-lived content can be both time consuming and costly, and it’s here AI come to its right.

    AI-generated SoMe posts can be personalised to highlight incredible features, reviews, engaging text and more, all with maximum accuracy when paired alongside the careful review by a professional copywriter. AI-created content is an invaluable resource for quickly creating high volumes of personalised material that boosts customer engagement and reach with minimal effort.



    Content is king is a well known saying within SEO. It both help you rank for the right keywords, and help position your organisation as a thought leader. AI produced blog articles are revolutionising the way companies create and submit content. With AI taking care of creating the initial draft, companies can save time and money while still creating engaging articles.

    Our service provides AI generated blog articles that are reviewed by professional copywriters to ensure top quality content is produced every time. Companies can rest assured that with our service, AI produced blog articles can result in unique, high-quality pieces of content at a cost considerably lower.

    Whitepaper & E-books

    Whitepapers and E-books are traditionally very good lead magnets but often comes at a high production cost. AI technology can assist in creating accurate documents, laying the foundation for a well produced content piece.

    Often it will cut down production time with around 50%, however human review and supervision is vital in creating content that enjoys long lasting engagement from readers. Our AI-fuelled service means you get the best of both worlds – lightning fast AI document production combined with the expertise of our copywriting team.


    SEO optimisation & Website structure

    SEO optimisation of existing content using AI is a no exception – businesses that take advantage of this advanced technology can quickly and effectively enhance their content, boosting their SEO rankings and presence on search engine results pages.

    By making use of AI’s speed and precision in analysing, companies can see remarkable improvements in SEO performance without the need for extensive resources dedicated to SEO development. Our service uses comprehensive AI-driven processes to guarantee outstanding SEO scenarios for your website and landing pages.

    Personalisation at another level

    Email marketing powered by AI

    AI Email Marketing

    AI driven analysis of email sendouts can be incredibly valuable for not just understanding what is working and what isn’t when it comes to your email marketing, but also in gaining important insights that are not immediately obvious.

    It’s almost like having an expert marketer looking at all your emails, telling you exactly how to optimise them and make the most of each sendout. With AI, you don’t need an army of marketers to do this either; instead you get the same detailed answers with a high level of insight delivered quickly and reliably.

    Companies can benefit from significantly increased sales, more targeted campaigns, improved budget efficiency and smarter campaign automation, saving energy and resources. Analyse your email sendouts with ai today and elevate yourself to the next level!

    AI Email Segmentation

    Email segmentation powered by AI helps to understand how to split up your email send outs, distribute incoming mails and leads. Information gathered from the CRM, online sources, LinkedIn and social media will all play in a part in how to segment the email audience. This tailor-made approach caters to each individual segment’s needs and send messages that will help increase open rates, click-throughs, and conversions.

    Your own private crystal ball

    AI Predictive behaviour

    Predictive Behaviour Modelling

    Predictive behaviour modelling provides insights into how consumers interact with your brand, including how people arrive at their decisions and the factors that influence their choices. This provides powerful data-driven information to help businesses target specific audiences with highly personalised campaigns resulting in higher success rates, greater customer satisfaction and an improved bottom line.

    Our offerings include a comprehensive suite of predictive behaviour services tailored to your individual needs; from advanced data mining techniques to predictive analytics tools that drive decisions based on actionable insights. Predictive behaviour modelling is a great way to position your company for success and ensure stay on top if your game. If you’re looking to supercharge your organisation, then now’s the time!


    Predictive Behaviour in email marketing

    Email marketing is a powerful digital marketing tool, and understanding customer behaviour can take it to the next level. Predictive behaviour in email marketing can help companies deliver personalised experiences tailored to each customer, driving click-through rates higher, boosting engagement, and increasing conversions.

    With its unmatched potential for ROI, predictive behaviour in email marketing is rapidly becoming an essential part of every successful business’s arsenal – let us show you how we can help you utilise it to its fullest advantage.


    Predictive Behaviour in sales

    Predictive behaviour in sales can be a make-or-break factor for any company’s success. By leveraging predictive analytics, you can gain invaluable insights into the purchasing habits of their customers. Determine optimal customer interaction times and channels, forecast sales trends, identify customers at risk of abandoning their purchase and even take pre-emptive action to avoid customer churn.

    Predictive behaviour technology enables companies to efficiently allocate resources and understand evolving customer needs better than ever before — ultimately leading to higher ROI.


    Why Use AI-Powered Marketing Tools?

    Artificial intelligence is an important component of every industry’s marketing strategies. AI technology analyses huge amounts of data that comes via social networks, emails, and social media websites. Moreover, the data gap can be widened by implementing actionable marketing techniques. AI-powered marketing tools also offer a level of personalisation and targeting that is simply not possible with traditional marketing tools.

    By analysing data on consumer behaviour and preferences, AI-powered tools can deliver highly targeted and relevant marketing messages to individual consumers. This can result in higher conversion rates on landing pages and a better return on investment for businesses. Another key advantage of AI-powered marketing tools is their ability to automate time-consuming tasks such as lead generation, content marketing, and social media management. This can free up human marketers to focus on more creative and strategic tasks, ultimately resulting in more effective marketing campaigns.

    Overall, the benefits of AI-powered marketing tools compared to non-AI tools are significant. They offer faster and more accurate data analysis, highly targeted and personalised marketing, automation of time-consuming tasks, and real-time insights and analytics. By investing in AI-powered marketing tools, businesses can gain a significant competitive advantage in today’s fast-paced digital landscape.

    5 Steps to integrate AI Marketing strategies in your Organisation

    Leveraging Artificial Intelligence for marketing is one of the many stages of marketing from assessment and implementation to scaling. List some of the different ways in which you can integrate AI with your marketing strategy. It involves understanding your customer journey.

    If your organisation is considering implementing AI, it’s important to prepare properly in order to maximise the benefits and minimise the risks. Here are some steps you can take to prepare for using AI marketing:

    Identify the business problem you want to solve with AI – Before you start using AI marketing tools, it’s important to identify the specific business problem you want to solve. This will help you to determine the right AI technology and approach for your organisation and digital marketing campaigns.

    Assess your data – AI relies on data to learn and make predictions, so it’s important to assess the quality and quantity of your data. You may need to clean and organise your data to ensure it’s suitable for AI.

    Develop a data strategy – Once you have assessed your data, you should develop a strategy for managing and using it effectively. This may involve investing in new data management tools or hiring data experts to help you make the most of your data.

    Build the right team – Implementing AI requires a diverse team of experts, including data scientists, machine learning engineers, and business analysts. You should invest in training and hiring the right people to build and maintain your AI systems.

    Define clear goals and metrics – Finally, it’s important to define clear goals and metrics for your AI initiatives. This will help you to measure the success of your AI projects and make adjustments as needed. The goals and tools for email marketing campaigns differ greatly from those for content marketing campaigns for example.

    AI offers access to granular, immediate data and insights - previously unattainable

    By applying Artificial Intelligence (AI) your businesses will find out more about a problem you were unable to solve previously. In fact, it is possible to get information that often blocks an effective marketing strategy. Access to granular, immediate data and insights that were previously unattainable is one of the key benefits of AI-powered marketing tools.

    Feefo AI software, for example, can be used to analyse customer feedback quickly and effectively, providing businesses with valuable insights that were previously out of reach. Analysing customer data is after all one of the shortest roads to improved targeting.

    Improved understanding

    This technology can help businesses identify common pain points and issues with their products or services, allowing them to make necessary improvements and increase customer satisfaction. By leveraging AI to analyze customer feedback, businesses can gain a better understanding of their customers and improve their overall marketing strategy. As Feefo CEO Matt West explains, “AI can quickly pinpoint common issues across large sets of data, providing granular insights that businesses can use to make meaningful improvements.”

    AI marketing Deployment Best Practices

    Because AI marketing is a new tool in the digital Marketing toolbox, definitive guidelines on how marketing teams can begin their implementations are still being developed. Digital marketers need to be aware of this and use it to their benefit. Here is our top 6 of best practices when deploying marketing campaigns with the help of AI marketing.

    Clearly define your goals – Before deploying AI marketing, it is essential to clearly define your goals and objectives. This will help you to determine the right approach and technology for your organization.

    Focus on data quality – AI relies on data to make predictions and generate insights. Therefore, it is important to focus on data quality, ensuring that your data is accurate, relevant, and up-to-date. An unclear target audience can sidetrack the entire marketing campaign.

    Choose the right technology – There are many AI technologies available, and it’s important to choose the right one for your needs. Consider factors such as cost, scalability, and ease of integration when selecting a technology. AI marketing is not a one size fits all, each segment has its advantages but also disadvantages.

    Hire the right talent –  Deploying AI marketing requires a team of experts, including data scientists, machine learning engineers, and business analysts. Ensure that you have the right talent on board, internally or externally. Using a digital marketing agency is the preferred and most affordable way for most business.

    Monitor and evaluate performance – Once you have deployed AI marketing, it’s important to continuously monitor and evaluate its performance. This will help you to identify areas for improvement and make necessary adjustments to your strategy. AI marketing is never perfect out of the box, but will become it with time. A bit like good wine.

    Be transparent with customers – AI marketing can sometimes be perceived as intrusive, so it’s important to be transparent with customers about how their data is being used. This will help to build trust and ensure that customers feel comfortable with your marketing approach. Everything that is new and shakes the understanding of what’s possible can be a bit scary for most people. Being upfront about it improves how customers perceive artificial intelligence in marketing campaigns.

    Quality isn't always guaranteed when deploying artificial intelligence

    Quality is not always guaranteed when it comes to AI-powered marketing. While AI has the ability to analyse large amounts of data quickly and accurately, the quality of the data and the algorithms used can impact the accuracy and usefulness of the insights generated.

    For example, AI-powered content generators like OpenAI’s GPT-3 can be used to produce marketing copy quickly and efficiently, but the quality of the output can vary widely depending on the input data and the quality of the algorithms used.


    A human touch is needed in most ai marketing solutions

    Additionally, AI-generated content can sometimes lack the human touch, leading to copy that appears clunky, spammy, or otherwise unappealing to customers. To address this issue, it’s important to have a human editor review and refine AI-generated content to ensure that it meets the desired quality standards. That’s why it’s crucial to have a competent marketing team that oversee and manage the different AI powered tools.


    Cost can be an entry barrier to AI in marketing

    The cost of implementing AI directly can be high, as it requires significant investment in technology, talent, and infrastructure. However, working with a digital agency like Resultsdriven can make AI-powered marketing more affordable and accessible for businesses of all sizes. By outsourcing their AI marketing needs to a digital agency, businesses can benefit from the agency’s expertise and technology, without having to bear the full cost of implementation themselves.


    Dynamic pricing strategy

    Additionally, working with a digital agency can improve ROI by providing access to cutting-edge technology and marketing expertise that would otherwise be difficult to obtain in-house. There are different dynamic pricing model which makes it easy to scale up or down depending on the demand and needs in your digital marketing campaigns.

    Better Customer Relationships & Real-Time Personalisation

    One of the key benefits of AI-powered marketing is the ability to improve customer relationships and provide real-time personalisation. By analysing customer data and behaviour, AI tools can identify which customers are at-risk or disengaged, and deliver personalised content or messages to re-engage them.

    For example, AI-powered email marketing tools can analyse customer behaviour to determine which messages are most likely to resonate with each individual customer, and automatically personalise the content and timing of each message to maximise engagement. This can lead to higher open and click-through rates, as well as improved customer satisfaction and loyalty. Additionally, AI-powered chatbots can provide real-time customer support and assistance, answering customer questions and resolving issues quickly and efficiently.

    Overall, by using AI-powered marketing to deliver personalised, relevant content to customers at every stage of the customer lifecycle, businesses can build stronger, more loyal relationships with their customers and improve their bottom line.

    Create an Integrated AI Marketing Strategy

    Most digital marketers believe that their AI marketing tools work particularly well with existing marketing strategies rather than using standalone tactics. Artificial intelligence allows digital marketing experts to optimise steps of marketing strategies that might already be labor-intensive like data analysis, or that could be insufficient.

    By employing artificial intelligence to solve this problem, digital marketers can take this innovative marketing technique and use them for marketing success in the upcoming years. And you can be sure than some, or all, of your competitors will utilise AI marketing in the years to come. Including data science and AI marketing in your marketing strategy is vital, and will strengthen your marketing team. Holding back on using AI marketing tools is comparable to Blockbuster trying to outrun the internet.

    Machine Learning increases indepth understanding

    Advanced machine learning (ML) is powered by Artificial Intelligence. This involves computer algorithmic analysis of digital advertising information automatically using experience. One important application of machine learning is predictive analytics. By analysing historical data on customer behaviour and purchases, ML algorithms can predict which customers are most likely to make a purchase or take a specific action in the future.
    This can help businesses to target their marketing efforts more effectively and personalise their messaging based on each customer’s predicted behaviour.


    An integrated part of any AI marketing tool

    Another key application of machine learning is natural language processing (NLP). NLP algorithms can analyse text data, such as customer reviews or social media posts, to identify sentiment and extract insights about customer preferences and pain points. This can help businesses to improve their products and services based on customer feedback, as well as tailor their marketing messaging to address customer concerns and pain points.

    Deep learning and data science are not only modern buzzwords but a vital part in using big data for content generation and general marketing activities.

    ML can also be used to optimise ad targeting and bidding. By analysing customer data and ad performance metrics, machine learning algorithms can identify which audiences and keywords are most likely to drive conversions, and adjust bidding strategies accordingly. This can help businesses to achieve better ad performance and improve their ROI.


    Making life easier for marketing executives

    Finally, machine learning can be used to automate routine marketing tasks, such as lead scoring or email segmentation. By using machine learning algorithms to identify which leads are most likely to convert or which email segments are most likely to engage, businesses can streamline their marketing workflows and focus their efforts on the most promising opportunities.

    Overall, machine learning has a wide range of applications in marketing, from predicting customer behaviour to optimising ad targeting and automation. By leveraging the power of machine learning, businesses can stay ahead of the competition and drive better outcomes for their marketing efforts.

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