It probably doesn’t surprise anyone any longer that a well produced website is an essential part of any corporation – big as small. The same goes for a through content strategy, and all of it should be focused on the right keywords relevant. And in most cases at least one part is in place, but the gains in one area can easily be eliminated by gaps in another. And in that case there is only one winner – your competitors. Read more about the services we offer to combat this scenario and ensure your corporation becomes a text book example of how it should be done!
Make an impact!
make an impact
- Account based marketing campaign (ABM)
- Lead generation campaign
- Brand awareness campaign
- Webinar promotion
- Podcast promotion
- Whitepaper
- E-Book production
- Ad production
- LinkedIn campaigns
- Facebook campaigns
- Instagram campaigns
- Google search campaigns
- Google display campaigns
- Bing campaigns
Why hesitate?
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Branding
Making sure your target audience and potential clients are aware of your existence greatly increases the chance of them considering your products. There are various degrees of knowledge though, from recognition of the name due to coincidences, to a full understanding of what a brand provides and their values. If your target audience are aware of your existence, but nothing more, you stand weak against your competition, irrespectively of your product offering.
Brand knowledge
Before any branding campaign, the initial approach should always be a thorough assessment of the current brand knowledge among the target audience, as the campaign needs to be aligned with this. Some companies carry out this kind of survey on a regular basis, others less, but it is advisable to do since they output very valuable information. One size rarely fits all, and it’s important to understand the relationship between the message sent and the message understood. Promoting your brand in the wrong light, or the wrong places can be a costly mistake, and one you want to avoid.
Brand awareness
Campaigns with a strong focus on building brand recognition among the target audience, transmitting company values in a rememberable and sincere way and make company name and logo known. It can be a short lived burst campaign as a lead up to an event or leadgen campaign, or it can be structured as an ongoing campaign to strengthen the market position.
Product focused brand awareness
When introducing a new product series, or updating current offerings it is often in your company’s interest to communicate this to the target audience, even without a strong CTA. In these cases it can work well with a branding campaign which focuses equally on your brand and one or more products.
Rebranding
Your organization is already known for something great, but you want to either change or add more to it. And it is necessary that your existing target audience become aware of this, and expands into new areas. The solution is a rebranding campaign to change the perception of your brand, its values, products, management etc.