Knowledge is power

If you’re a diehard marketing manager, then you’re always finding an edge to raise ROI. As a marketing channel that’s home to over 850M users, LinkedIn offers marketers a great opportunity to connect with prospects, build brand authority, and drive conversions. Like any other online marketing campaign, LinkedIn ads’ success is heavily reliant on personalization and optimization. However, fulfilling the twin desires of spending less on ads while increasing the ads’ ROI is no small…

A good inbound strategy relies on meaningful relationships with customers by creating valuable content that nurtures them. It requires you to become the jack of all trades – SEO, content writing, social media, website design, email marketing, etc. Therefore, when creating an inbound strategy for any business, marketers must prioritize what to do, what to avoid, and what will work best to achieve business objectives. Whether you want to revamp an established business’s marketing activities…

According to Hubspot research, compared to Facebook (0.77%) and Twitter (0.69%), LinkedIn generates the highest conversion rate (2.74%). Moreover, the reason LinkedIn’s now snatching the lion’s share of many marketing budgets is its ability to target audiences based on specific demographics like interest groups, job titles, seniority, location, etc. LinkedIn ads, when used correctly can deliver new business opportunities at significantly lower costs than cold calling and email campaigns. That said, every type of marketing has…

As the advertising landscape is advancing, marketers are struggling to gain recognition, exposure, and engagement to increase sales. Technology advancements like AI are propelling every business’s sector forward, including marketing. Just like the error reduction increased in quality setting and efficiencies enhanced in manufacturing, AI in marketing is improving advertising, branding, and customer communication – almost every aspect of the marketing domain. However, many industry leaders think that the cost of AI isn’t worth their…

B2B growth marketing focuses on generating leads from qualified prospects using social media, email marketing, and other online marketing strategies. You can accelerate your business growth by nailing down ICP (Ideal Customer Profile), your market position, and how you differentiate your offering from market alternatives. But this is the first step. Then comes the critical part – customers. Growth marketing is sometimes mistakenly measured in new client acquisition alone. However, to achieve revenue growth, you…

Pillar page vs landing page – what’s the difference? The search engine mechanisms are improvement initiatives that tackle users’ behavior and intentions. But when was the last time you examined your content marketing strategy in the context of this shift? Have you reviewed and analyzed the structure and information shared across your site’s different parts? Identifying the relationship between landing and pillar pages will help you determine how to capture, engage, and satisfy website users….

Driving awareness and generating leads for small businesses may seem like an uphill battle. You know that marketing is essential for businesses of all sizes. Unless customers know about your offerings, they probably won’t find your brand, let alone buy your products/services. Therefore, use the right SME growth marketing strategies to improve the brand’s visibility and attract more customers your way.   How growth marketing is different for SMEs! There are many differences between small…

What do most people think when they hear the term “Artificial Intelligence”? While the term might seem like it fell off a science fiction novel, it has become a significant part of our daily lives. Artificial Intelligence is an algorithm-driven modern learning technology that many industries have profited from and continue to do so. One of these flourishing industries is eCommerce, where automation has helped modern-day online retailers make intelligent business decisions and improved customers’…

As the technology-driven world is changing rapidly, sales companies are struggling to stand out. Growth marketing is a proven marketing method that marketing managers for sales companies can use to ramp up sales. It’s a way to connect with existing and potential customers to improve AOV (Average Order Value) while reinforcing UVP (Unique Value Proposition). Therefore, developing sales growth marketing strategies that are engaging, creative, and beneficial for customers and businesses is inevitable. Read on…

We are living in a world where technologies like machine learning (ML), deep learning, artificial intelligence, and others are becoming the driving force behind technological innovations across industries. Did you know that the AI implementation rate among enterprises in the year 2019 was around 37 percent? This is an astounding 270 percent increase in AI integrations in just four years! The integration of AI and other innovative technologies has increased ever since the COVID-19 virus…

For years, businesses have been using whitepapers to generate high-quality leads and position themselves as industry experts. This can be attributed to the fact that a whitepaper weaves knowledge together with subtle promotion of your organisation. Potential customers then get insight into how your business is a problem solver and caters to thoughtful and resourceful products and services. Due to the impact whitepapers have on the market, they are known as the most powerful and…

Chatbots are no longer a fringe customer support strategy. It’s a technological addition to customer experience design that surpasses expectations when coupled with artificial intelligence, machine learning, and natural language processing. A recent report suggests that the use of chatbots will increase in the coming years and its market to grow at a CAGR of 35 percent in the next four years! However, many businesses are yet to realize the importance of AI chatbots, let…