How to Choose the Right Ad Format for Linkedin Advertising!
Success in Linkedin Ads depends on careful planning since your ads are up against a lot of noise and competition. Although running ads on social media might feel like shouting in the void, you can always generate better results for your organisation by speaking to the right audience. In other words, you might want to target decision-makers in a company on Linkedin. To help you make the best out of your Linkedin marketing budget, we…
How to set up linkedin conversion tracking and automated emails
LinkedIn has emerged as a powerful platform for business professionals to connect, network, and generate leads. According to a LinkedIn study, 4 out of 5 members drive business decisions. Therefore, in the fast-paced world of digital marketing, it’s crucial for marketing managers to measure the success of campaigns accurately. Without proper advertising on LinkedIn, tracking, and analysis, you may be left in the dark about the effectiveness of your efforts, and your marketing budget could…
How to analyse Linkedin campaigns for better performance
When marketing managers having in-depth knowledge of digital advertising try out LinkedIn ads creation, the first thing they need to understand is how to analyse LinkedIn campaigns. Measuring the LinkedIn ads campaign is key for marketers to get valuable insights needed for the business to thrive. For instance, after creating ads, you can generate reports using the Campaign Manager dashboard. Like Google analytics, it shows all the ad performance data in a performance chart…
The secrets of a successful Linkedin audience setup
With LinkedIn’s prime focus on establishing business relationships and networking, it’s the ultimate platform for connecting with new customers. But, to ensure the right clients are getting your messages, the first thing you must learn is how to effectively configure your LinkedIn audience setup. Imagine putting hours into your profile and content creation, but still receiving no engagement because your target audience isn’t seeing it. To avoid this situation, we’ve created this comprehensive guide with…
How To Increase Linkedin Ads Roi
If you’re a diehard marketing manager, then you’re always finding an edge to raise ROI. As a marketing channel that’s home to over 850M users, LinkedIn offers marketers a great opportunity to connect with prospects, build brand authority, and drive conversions. Like any other online marketing campaign, LinkedIn ads’ success is heavily reliant on personalization and optimization. However, fulfilling the twin desires of spending less on ads while increasing the ads’ ROI is no small…
5 Biggest Linkedin Ad Mistakes
According to Hubspot research, compared to Facebook (0.77%) and Twitter (0.69%), LinkedIn generates the highest conversion rate (2.74%). Moreover, the reason LinkedIn’s now snatching the lion’s share of many marketing budgets is its ability to target audiences based on specific demographics like interest groups, job titles, seniority, location, etc. LinkedIn ads, when used correctly can deliver new business opportunities at significantly lower costs than cold calling and email campaigns. That said, every type of marketing has…
Crucial Online Marketing Performance Metrics
Marketing managers have a lot of work cut out for them in their quest to reach out to more customers and bolster their company’s online presence. They need to invest heavily in online marketing and leverage the different ways of generating the desired results. However, the managers should have a firm understanding of different online marketing metrics to effectively analyze campaign performances. In this extensive guide, we will talk about the four most crucial online…