Tag: trust

What Makes an Ebook a Good Lead Magnet?

Should your company use an eBook in your marketing efforts? As with any other content marketing approach, great content equals greater reachability – which will eventually help you generate more leads. eBooks offer information that is both factual and educational, and can be a strong tool in the box! What makes it stand out among other content marketing strategies is that it is downloadable content that can be consumed offline by your target audience once downloaded. The most important elements that make it a successful marketing campaign are the quality of content and content accessibility. Making an eBook downloadable and…