How to create an account based marketing strategy
Building a robust and effective Account Based Marketing strategy is crucial or marketers to survive in today’s highly competitive business landscape. With a laser-focused approach, ABM targets best-fit accounts through personalised campaigns, forging lasting relationships with key decision-makers. This introduction delves into the essential steps of crafting a successful ABM strategy, emphasising the need for meticulous planning, collaboration between marketing and sales teams, and data-driven insights. By identifying the right accounts, conducting thorough research, and…