In: Inbound marketing

Far from the conventional, mass-market approach, account-based marketing campaigns represent a targeted and personalised method that seeks to engage high-value target accounts with tailored campaigns. So, what is account-based marketing? We dissect the actions behind the popular strategy in this post, so read on if you wan’t to learn!   The ABM strategic endeavour involves close collaboration between marketing and sales teams, as they align their efforts to craft a compelling narrative aimed at addressing…

In the fiercely competitive B2B market, where businesses vie for attention and influence, the choice of marketing strategy can make all the difference. Among the myriad approaches available, one stands tall as the unrivalled champion – Inbound Marketing. In the relentless pursuit of B2B success, the sales team seek a method that fosters genuine connections, nurtures relationships, and drives measurable results. Embracing the essence of customer-centricity, inbound marketing emerges as the beacon of efficacy, guiding…

If you want to increase your business revenue, understanding how to generate organic leads is a crucial part of your strategy. For many years, outbound marketing was dominant in finding qualified leads that turned into paying customers. It involved chasing down potential clients using direct sales pitches and cold-call techniques. Moreover, outbound marketing is a fast-paced process to generate leads. But what if, rather than pushing your offer onto an audience who haven’t asked for…

A good inbound strategy relies on meaningful relationships with customers by creating valuable content that nurtures them. It requires you to become the jack of all trades – SEO, content writing, social media, website design, email marketing, etc. Therefore, when creating an inbound strategy for any business, marketers must prioritize what to do, what to avoid, and what will work best to achieve business objectives. Whether you want to revamp an established business’s marketing activities…

Present-day marketers and businesses are already aware that consumers, in today’s world, are not solely dependent on marketing to know about products or services but use it as an educational tool to their advantage as well. Inbound marketing works for both ends by leveraging desirable content that is engaging and, at the same time, provides solutions to the issues of the consumer while improving the online presence of the brand. Inbound marketing is equal to…

The mindset of today’s customers is ever-changing. Lately, people are seeking more valuable and knowledgeable content rather than just marketing sell-outs. A brand is trusted and considered reliable based on the quality of the content rather than the various marketing gimmicks used to attract customers. The content delivered should not be force-fed into the minds of the audience, rather it should be enjoyed and appreciated by the clientele. This is what inbound content marketing is…

Did you know that inbound marketing helps businesses generate 54% more leads than other forms of marketing. At the same time, it costs 62% less per lead when compared with other forms of marketing. Inbound marketing is one of the most popular strategies to grow your business and build long-term relationships with your target audience. It is a methodology that encourages marketers and businesses to create value-adding content that actually helps them position themselves as…

While many business models are still attuned to the traditional “outbound” approach in digital marketing, the lack of awareness of the power of inbound marketing has resulted in companies struggling with increasing brand credibility and customer engagement. Inbound marketing stands different from traditional outbound marketing in more than one aspect. For one, inbound marketing makes the customer come to you and seek your brand. It is a more effective way to give the customer the…