Tag: inbound

9 Benefits of Inbound Marketing You Should Know About

While many business models are still attuned to the traditional “outbound” approach in digital marketing, the lack of awareness of the power of inbound marketing has resulted in companies struggling with increasing brand credibility and customer engagement. Inbound marketing stands different from traditional outbound marketing in more than one aspect. For one, inbound marketing makes the customer come to you and seek your brand. It is a more effective way to give the customer the experience they are looking for instead of buying the customer out. 80% of business leaders have reported that they prefer getting information about a company…