Tag: cost per click

Crucial Online Marketing Performance Metrics: CPC, CPM, CPL, and CTR!

Marketing managers have a lot of work cut out for them in their quest to reach out to more customers and bolster their company’s online presence. They need to invest heavily in online marketing and leverage the different ways of generating the desired results. However, the managers should have a firm understanding of different online marketing metrics to effectively analyze campaign performances. In this extensive guide, we will talk about the four most crucial online marketing metrics, i.e., CPC, CPL, CTR, and CPM. Let’s cut to the chase and discuss them in detail, shall we? Cost Per Click (CPC) Alternatively…