It probably doesn’t surprise anyone any longer that a well produced website is an essential part of any corporation – big as small. The same goes for a through content strategy, and all of it should be focused on the right keywords relevant. And in most cases at least one part is in place, but the gains in one area can easily be eliminated by gaps in another. And in that case there is only one winner – your competitors. Read more about the services we offer to combat this scenario and ensure your corporation becomes a text book example of how it should be done!
Creating content always serves a purpose, at least it should. Often the purpose is influenced by a number of different interests such as branding, sales, product information industry news etc. And often the red thread is either forgotten or so deeply buried that it is almost impossible to find. And that is an issue, not for the employees, but for the potential new clients and for the ranking online.
The red string
When different content pieces doesn’t support each other, and one leading to another, your organization are missing out on vital opportunities. Both in terms of reach, but also in terms of amplifying the effect of the content created. A content strategy helps to clearly define what needs to be created, why it should and when it should be promoted. In conjunction with a strong SEO strategy you will have all the best cards on your hands, to win over new clients and impress existing clients.
A good content strategy benefits any organization that plans on producing SoMe posts, blogs, whitepapers, e-books – anything that can be published. The strategy will nudge the departments to consider why they produce the content and how to use it not only for one occasion, but various occasions and multiple platforms. In the end this will help amplify the reach and increase ROI of the content production. Our content strategies are always adjusted to suit the goals, the creative budget, and the capacity to produce material in-house.
When creating a content strategy we will cover all areas of the public communication of your organization
- Must have content
- Should have content
- Social Media posts
- Product information