How to Choose the Right Ad Format for Linkedin Advertising!

Success in Linkedin Ads depends on careful planning since your ads are up against a lot of noise and competition. Although running ads on social media might feel like shouting in the void, you can always generate better results for your organisation by speaking to the right audience. In other words, you might want to target decision-makers in a company on Linkedin. To help you make the best out of your Linkedin marketing budget, we have consolidated a list of specifications related to different kinds of Linkedin Ads. Follow along as we discover the types of ads and share the…

When and How Often Should You Send Out Email Newsletters?

In the previous posts, we took care of marketing automation and helped you understand why it’s crucial for your online marketing strategy. But, marketing automation is software that works when you input the right information. While you can create the best drip campaigns and nail your content strategy, you will achieve successful results only when you push the emails at the right time. In other words, timing is everything when it comes to executing an email marketing campaign. In this post, we will discuss why you should care about your email marketing frequency and how often you should email an…

How to Measure Landing Page Performance?

So, your landing page is live and you want to know how it performs, right? Well, you have landed just on the right page as we will discuss all the necessary performance metrics you should be focusing on at the moment. We assume that you have coupled your website and landing pages with Google Analytics, as it generates all the useful performance-related information and well, it’s free to use. Let’s dive into the content and discuss the different performance metrics that help measure the impact of a landing page on a marketing campaign.   Landing page views The fundamental performance…

What Makes Webinars a Great Lead Magnet?

A webinar is a virtual event attended by an online audience willing to gain more information about a brand, product, service, or offer. We often call it a web event, online seminar, web lecture, or webcast. It is quite an interactive form of one-to-many communication where a presenter reaches a large group of online viewers and provides the requested information. Such webinars facilitate powerful interaction and encourage the audience to take action. It’s a smart tool that marketers and business owners find essential to improving their sales.   What are the benefits of using webinars as a lead magnet? There…

Why Marketing Automation is a must in 2022!

Marketing managers already have a huge list of tasks cut out for them. Therefore, it is vital to free themselves from repetitive tasks and focus on tasks that help their organisations pump up profits. Most importantly, the focus should be on automating the tasks to their advantage. That’s precisely where marketing automation comes to the rescue. In this guide, we will discuss everything about marketing automation and understand why it is imperative for companies to leverage this technological advancement. Let’s get started!   What is marketing automation? Marketing automation is essentially the use of software to automate certain marketing-related tasks…

10 Online Advertising Campaign Strategy Mistakes You Should Avoid in 2022

Marketing campaigns are quite helpful as these help companies deliver a targeted message to a specific audience through a specific channel. Online campaigns are a crucial part of any lead generation strategy. However, not all marketing campaigns generate the kind of results we expect them to. This is because we don’t do enough homework and make unwitting mistakes that hurt the campaign both in the short and long term. “The most shocking thing to note here is that most marketing managers might not even know they are making the mistakes.” How would you know if you made the same mistakes?…

Crucial Online Marketing Performance Metrics: CPC, CPM, CPL, and CTR!

Marketing managers have a lot of work cut out for them in their quest to reach out to more customers and bolster their company’s online presence. They need to invest heavily in online marketing and leverage the different ways of generating the desired results. However, the managers should have a firm understanding of different online marketing metrics to effectively analyze campaign performances. In this extensive guide, we will talk about the four most crucial online marketing metrics, i.e., CPC, CPL, CTR, and CPM. Let’s cut to the chase and discuss them in detail, shall we? Cost Per Click (CPC) Alternatively…

Complete Beginners Guide to Google Ads 2022

Businesses have been generating massive revenue through Google Ads. And it’s time you make your way into the club. You already know what Google Ads are and how they work. However, you might not have experience running a Google Ads account or ad campaign. To help you get your feet in, we have created an extensive beginner guide to Google Ads. Stay with us till the very end to learn the basics of Google Ads and take the first step toward online success.   Creating a Google Ads account Thankfully, Google Ads has a guided setup that helps beginners create…

How to Create Perfect Lead Magnets That Generate New Clients?

Lead generation is arguably the most vital aspect of running a business. Some even call it the backbone of modern-day B2B companies! Well, attracting new customers and subscribers requires one to develop content we commonly call lead magnets. If you have just started your journey into online marketing and are willing to learn about lead generation, you have landed on the right page. In this guide, we will understand lead magnets from inside and out. We will discuss why you should use them in your lead generation campaigns and how to build lead magnets that genuinely convert. Sounds interesting? Let’s…

How landing pages help companies boost revenue in 2022

Grab some coffee because, in the next five minutes, we will show how you can unlock a business’s potential and generate more revenue through the internet. Indeed, marketing managers spend countless hours perfecting the homepage of their organization’s website. But their quest to have appealing visuals, copy, calls-to-action, and overall quality ‘first impression’ only takes the company so far. While you’d want to reflect the corporate side of the business on it, we believe that a resource as critical as a website is useless if it is incapable of boosting conversions. If generating leads and increasing business revenue is your…