Google Ads

8 Google Ads Mistakes And How To Avoid Them

Google Ads – One of the most effective forms of lead generation and of course expansion of the sales funnel. They are extremely adequate in terms of higher ROIs in a short period of time, when used in the right way. With the market being as saturated as it is today, there is more than one way things can go south because of simple Google Ads mistakes. Some simple mistakes such as improper use of SEO or wasting money on retargeting an ad can prove costly- both on your pocket and your time & resources. More often, these simple issues…

Crucial Online Marketing Performance Metrics: CPC, CPM, CPL, and CTR!

Marketing managers have a lot of work cut out for them in their quest to reach out to more customers and bolster their company’s online presence. They need to invest heavily in online marketing and leverage the different ways of generating the desired results. However, the managers should have a firm understanding of different online marketing metrics to effectively analyze campaign performances. In this extensive guide, we will talk about the four most crucial online marketing metrics, i.e., CPC, CPL, CTR, and CPM. Let’s cut to the chase and discuss them in detail, shall we? Cost Per Click (CPC) Alternatively…

Complete Beginners Guide to Google Ads 2022

Businesses have been generating massive revenue through Google Ads. And it’s time you make your way into the club. You already know what Google Ads are and how they work. However, you might not have experience running a Google Ads account or ad campaign. To help you get your feet in, we have created an extensive beginner guide to Google Ads. Stay with us till the very end to learn the basics of Google Ads and take the first step toward online success.   Creating a Google Ads account Thankfully, Google Ads has a guided setup that helps beginners create…