In: Conversion rate optimization - CRO

How to Measure Landing Page Performance?

So, your landing page is live and you want to know how it performs, right? Well, you have landed just on the right page as we will discuss all the necessary performance metrics you should be focusing on at the moment. We assume that you have coupled your website and landing pages with Google Analytics, as it generates all the useful performance-related information and well, it’s free to use. Let’s dive into the content and discuss the different performance metrics that help measure the impact of a landing page on a marketing campaign.   Landing page views The fundamental performance…